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  • Writer's pictureRicardo Escobar

Building the Future of Football: Inside Manchester City's Virtual Stadium with Foster + Partners

In the fast-paced and ever-changing world of sports, Manchester City Football Club has once again broken the mold by designing a virtual stadium for the metaverse. The project is set to revolutionize the way fans interact with their favorite sports team and provide a new revenue stream for the club. In this blog post, we explore the intricacies of this ground-breaking project, why Manchester City has decided to design a virtual stadium, and what the implications are for the future of sports and entertainment.

Building the Future of Football: Inside Manchester City's Virtual Stadium with Foster + Partners

The Virtual Stadium Design Process

Manchester City has partnered with the London-based architectural firm, Foster + Partners, to design the virtual stadium. Foster + Partners is a globally recognized design firm known for their innovative approach to architecture, which has led to the creation of iconic buildings like the Swiss Re Tower (commonly known as the "Gherkin") in London and the Apple Campus in Cupertino, California.

The virtual stadium design process began with a deep dive into the world of virtual reality and the metaverse. The team spent countless hours researching and testing different technologies that could be incorporated into the virtual stadium to make it a fully immersive experience for fans. The result is a state-of-the-art virtual stadium that uses cutting-edge technology like augmented reality, haptic feedback, and 360-degree video to bring fans closer to the action than ever before.

Furthermore, Foster + Partners has a strong commitment to sustainability and creating buildings that have a positive impact on the environment. The firm has received numerous awards for their sustainable designs, including the Stirling Prize for the McLaren Technology Centre in Woking, England. It is likely that this commitment to sustainability will be reflected in the design of the virtual stadium, which could set a new standard for sustainable virtual real estate in the metaverse.

The Benefits of Designing Virtually

Manchester City's decision to design a virtual stadium is a forward-thinking strategy that recognizes the potential of virtual real estate and fan experiences to generate revenue in the future. As the metaverse becomes more mainstream, virtual real estate is expected to become a valuable commodity. According to a report by Goldman Sachs, virtual real estate could be worth up to $80 billion by 2025. By designing a virtual stadium, Manchester City is positioning itself as a leader in the emerging market for virtual real estate.

One of the key benefits of designing a virtual stadium is the ability to offer fans new and exciting experiences that are not possible in the physical world. Fans will be able to interact with each other in real-time, creating a sense of community and belonging. They will be able to customize their avatars, purchase virtual merchandise, and participate in virtual experiences like never before.

The Future of Fan Experience and Revenue Generation

The virtual stadium also has the potential to revolutionize the fan experience. Fans will be able to attend matches from the comfort of their own homes, interacting with other fans in real-time and experiencing the game in a whole new way. Virtual events such as concerts, gaming tournaments, and fan meetups can be hosted in the virtual stadium, allowing Manchester City to expand its reach and revenue streams beyond traditional sports.

Revenue can be generated through virtual ticket sales, virtual merchandise sales, and sponsorship deals with virtual brands. As the metaverse becomes more mainstream, virtual experiences are likely to become an increasingly important revenue stream for sports teams and entertainment companies.

The Implications for the Future of Sports and Entertainment

Manchester City's virtual stadium is just the beginning of what could be a fundamental shift in the way sports and entertainment are consumed. Virtual experiences are likely to become an increasingly important part of the fan experience, providing a new revenue stream for sports teams and entertainment companies. The virtual stadium is a step towards building beyond reality and creating limitless possibilities for the future of entertainment.

While specific design features of the virtual stadium have not been released, it is clear that Foster + Partners is working to create a truly unique and innovative fan experience that pushes the boundaries of what is possible in the virtual world.


  1. "Foster + Partners Design Manchester City FC's Virtual Stadium for Metaverse". ArchDaily. August 27, 2021.

  2. "Manchester City Football Club and Foster + Partners Partner on Metaverse Stadium". ArchDaily. August 30, 2021.

  3. "Goldman Sachs predicts virtual and augmented reality to become an $80 billion market by 2025". Business Insider

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